Product design lingo is full of seemingly highbrow principles inspired by its position at the intersection of art and technology (i.e., Good design is invisible). It's the goal of this newsletter to make those principles more accessible and valuable for all entrepreneurs.
But design isn't just talk. To build great products, designers spend their days producing various artifacts that help us execute those principles. This newsletter will also explore those artifacts so that you can replicate them for your own business needs. One common design artifact is the wireframe.
Designers generally produce wireframes early in the product development lifecycle. Wireframes are low-fidelity renditions of a design concept that can evolve into a fully developed digital product. Designers use wireframes to communicate their vision, ideate with their team, and validate ideas with customers. Wireframes help designers work more efficiently by communicating intricate concepts without investing upfront time into a 'pixel perfect' solution. They're especially useful in sparking collaboration with other functions.
Many fields of expertise produce artifacts similar to wireframes. Writers have drafts, engineers have blueprints, and so on. Regardless of your entrepreneurial domain, you can adopt a 'wireframe mentality' by approaching new projects in iterative phases. Start with a low-fidelity execution, use that wireframe to gather feedback from peers and potential customers, then iterate toward a higher level of fidelity using your learnings.
Kicking things off this way saves time and money by exposing flawed assumptions. Wireframes allow designers to fail early and often in pursuit of more robust, well-rounded customer experiences—you can, too!
Venture by Design extrapolates insights from the design industry so that you can apply them to your entrepreneurial ventures. Subscribe for free to follow along!